Cut & Style
Precision cutting shaped around your bone structure, your texture and the way you actually wear your hair.
- Signature Cut & FinishFrom $185
- Creative Director CutFrom $350
- Men's Precision CutFrom $120
Hair atelier in SoHo, New York
The art of
exceptional hair.
A private atelier where precision cutting, hand-painted color and restorative rituals are performed slowly, by a small house of master artists.
- Founded in SoHo
- 2014
- One guest per artist
- 1:1
- Double bookings, ever
- 0
By appointment
Tuesday to Sunday
Our philosophy
Fewer guests. More attention. By design.
Maison Aurelle was founded on a simple belief: beautiful hair takes time. We book one guest per artist, never two at once, so every consultation is unhurried and every cut, color and ritual has our complete focus.
Color is bond-protected as standard, products are chosen for performance and kindness to the scalp, and every finish comes with a lesson in recreating it at home.
The atelier
Six chairs, two private suites and a treatment room above Greene Street.
The menu
Four disciplines, one standard of craft.
Every appointment begins with a consultation and ends with a finish made for you. Prices are confirmed by your artist before any work begins.
Color
Hand-painted, bond-protected color, from lived-in blonde to rich, glossy brunette that grows out beautifully.
- Hand-Painted BalayageFrom $420
- Full HighlightsFrom $360
- Root Color & GlossFrom $160
Treatments
Restorative rituals for scalp and hair, performed slowly in our private treatment suite.
- The Aurelle Ritual$195
- Bond Repair Treatment$85
- Keratin SmoothingFrom $450
Bridal & Occasion
Wedding, red carpet and event hair, designed with you in advance and perfected on the day.
- Bridal Trial$250
- Wedding Day StylingFrom $650
- Event StylingFrom $165
The experience
Every visit follows the same quiet ritual.
From the moment you arrive, your phone can stay in your bag. Tea, espresso or a glass of champagne is poured, and the time that follows is entirely about you.
- 01
Consultation
Every appointment begins seated, not at the basin. We talk through your hair history, your routine and how you want to feel.
- 02
Cleanse
A double cleanse and a slow scalp massage in a reclined basin, with a treatment matched to the needs of your hair.
- 03
Artistry
Your artist works unhurried, with one guest at a time. The chair is yours for as long as the work requires.
- 04
Finish
A tailored finish, a lesson in recreating it at home and a written note of everything we used.
The artists
A small house of master artists.
Each artist leads in their own discipline, and each sees one guest at a time. Choose your artist, or let our concierge make the match.
Elena Marchetti
Founder & Creative Director
Editorial cutting & transformations
Julien Okafor
Master Colorist
Lived-in blonde & balayage
Sofia Lindqvist
Bridal & Styling Director
Bridal, occasion & long hair
Marcus Reyes
Senior Artist
Precision cuts & textured hair
Kind words
In our guests' own words.
01 / 04
I've had my hair cut in Paris, London and Milan. Nothing has come close to the precision and calm of this atelier. Six weeks later, it still falls perfectly.
Reservations
Your chair is waiting.
Request a time online and our concierge will confirm within one business day. First visits begin with a complimentary consultation.